Sunday, October 14, 2012

Top Model Turns to the Web

This article, Grading the Cycle 19 Changes, discusses the change that the hit TV show America's Next Top model has gone through to incorporate fan feedback via social media into the judging of the competition.  Top Model has opened itself up to criticism from users who are able to vote for their favorite photograph every week.  Each model's social media score factors into their overall score for the week and the girl with the lowest score is voted off of the show.

I think that it's really interesting that ANTM has chosen to allow for viewers to interact with the show in such an incredibly huge and innovative way and I think that it shows that they're really trying to actively involve fans in the show. Really great job of increasing publicity and marketing the show to their online audience.

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